Here are some more NOTES I found on the topic! :)
SEO Meta Descriptions
For RankMath (What I Use), it should be less than 155 characters. But you want to fit as many quality words (like keywords) as you can, so use as many characters as you can without hitting 155.
Don't use quotation marks (can use 'this' not "this").
- Benefits they will get
- The value they will get
- Things they will learn
- Problems they will solve
- Use ACTIVE voice!
- Include a CTA - "Get the answers you need, now!"
- PULL the reader in!
- ENCOURAGE them to click to read!